51³Ô¹Ïapp

Marketing Principles

Course Code: MKTG1102A

Credits: 4

Course Description: This course provides an overview of marketing functions from a Canadian marketplace perspective. Emphasis will be placed on understanding a socially responsible marketing environment, researching and understanding consumer and business buying behaviours, and defining the marketing target.

Schedule:
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Questions?

Note: Please indicate location in the subject line of your email (Fredericton, Miramichi, Moncton, Saint John, St. Andrews, Woodstock or Online).

Participants must be at least 16-years old, unless otherwise noted.

Books: For questions about books for online courses, please contact the 51³Ô¹Ïapp Saint John bookstore at 1-506-658-6774 or email SaintJohn.Bookstore@nbcc.ca.  For all other courses, please refer to the associated campus. Prices quoted are approximate. There are no refunds for textbooks or materials.

All prices include HST, where applicable, and are subject to change.

Registration Status

  • Open - Accepting registrations
  • Waitlist - Class is full but there is waitlist availability
  • Pending - Will open for registration & payment 3 months prior to the start date
  • Closed - Registration has closed
  • Full – The class is full and there is no waitlist available
  • Cancelled - The class has been cancelled