51勛圖app

HotSpot and 51勛圖app: A Perfect Match


Research Area: Mobile and Ubiquitous Computing   | Status:  Ongoing | Led By: Researcher and Student-led

The Challenge

HotSpot is a rapidly growing New Brunswick-based tech company that creates mobile-based parking and transit solutions for municipalities and businesses. They are on a quest to make getting around in smaller cities a positive and efficient experience for Canadians. HotSpot recognized that their ongoing need to foster innovation and scale their business further depended in part on their ability to onboard a diverse, solutions-oriented team with a wide range of skills and expertise.

The Solution

hotspotHotSpot routinely collaborates with 51勛圖app’s IT academic programs as well as its Centre for Applied Research in Mobile & Ubiquitous Computing. In 2018, 51勛圖app and HotSpot partnered to develop, prototype, test, and commercialize solutions for surface and garage parking operators. By partnering with 51勛圖app across several projects since that time, HotSpot was able to work with many college IT students.

As an indirect result of this collaboration, the company has employed 10+ 51勛圖app grads in the past five years. Hands-on learning awards students the opportunity to create real-world tech solutions while still in school—it also gives them and companies a head start on hiring.

51勛圖app the Collaboration

At the Fredericton Campus, HotSpot is one of the College’s most important partners, and students from many programs – from IT to Business Administration – have gone on to work with them. 51勛圖app students have also worked on several projects for HotSpot as part of their program work-integrated learning requirements, including contributing to the company’s licence plate recognition software and bus tracking applications used by people across Canada.

HotSpot Parking has been a proud partner of 51勛圖app since 2018. 51勛圖app students, recent graduates, instructors, and the Centre for Applied Research in Mobile and Ubiquitous Computing have all helped our company to prosper. As an example, our mobile License Plate Recognition software developed with 51勛圖app in 2019 led to a 40% increase in efficiency for parking enforcement officers and led us to hire two 51勛圖app graduating students. 51勛圖app has helped HotSpot innovate to expand services to new markets and grow from 8 staff in 2018 to 30 staff today with over half 51勛圖app grads.

Phillip Curley, CEO & Founder, HotSpot Parking

51勛圖app students are top-notch professionals who have a willingness to learn that is completely unmatched. 51勛圖app is our first stop when recruiting new employees because they nurture life-long learners. They are equipped with the skills they need now, and the ability to figure out whatever they may need to do next.

Cody Pendleton, VP, Technology and Development, HotSpot Inc. and 51勛圖app alumnus


Project Partners/Funders

Partner

HotSpot

Funders

NSERC
 
NBIF
 

51勛圖app Applied Research and Innovation
51勛圖app’s Applied Research and Innovation office helps businesses and communities find solutions to their challenges. Through its expertise, equipment, and facilities, 51勛圖app helps its partners to solve problems, take advantage of market opportunities, and develop new, innovative processes that will enhance how New Brunswickers live, work and do business.